When Elon Musk decided to take his tunnel-digging capabilities seriously, he founded The Boring Company, which he describes as a “hobby company”.
Its purpose was to dig tunnels in LA. But of course Elon being Elon, he decided to sell merchandise. The company created hats, 50,000 of them, and sold each for $20. In a matter of a few days, they sold out, and The Boring Company made its first million dollars.
After making a million from selling hats, any ordinary human being may consider doubling it to make two million. But Elon is no ordinary man – he aimed for $10,000,000. And here’s how he did it:
Elon loves the movie Spaceballs, and in it Yoghurt goes through the merchandising section which has a flamethrower. So, Elon thought “we should create a flamethrower!”. So they did! They called it ‘Not a Flamethrower’. According to Elon, it is a roofing torch with an air rifle cover.
At $500 a piece, and 20,000 pieces later, they made $10,000,000. Just. Like. That.
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Check out the clip from the movie Spaceballs.