Can I start by saying that this is mind-blowing! Tesla Tequila, aka Teslaquila, is no myth! It’s finally here! This is an exhilarating update from Tesla about having launched their newest product, Tesla Tequila, which we have been waiting for, for a long time. Let me just say that it looks sublime; this has got to be the most unique and supreme Tequila containers of all time. I believe the lightning bolt shape is utterly symbolic of Tesla as a whole.
There will be a limited quantity, so hurry up and place your orders. Each bottle is $250 and you can buy 2 items tops. It is an exclusive small batch. It’s premium 100% “de agave tequila, made from a sustainable source, highland, and lowland agaves, aged 15 months in French oak barrels and into hand-blown glßass flasks. It contains 40% alcohol and 750ml.
“Tesla Tequila features a dry fruit and a light vanilla nose with a balanced cinnamon pepper finish, best enjoyed as a sipping tequila”.
Evidently, buyers must be over 21 years old. Shipping is included and deliveries will be approximately later this year. Unfortunately, Teslaquila will be available only in the USA, and in a bunch of states only, which you can check the list on their official webpage.
This is something we’ve been waiting for from Tesla, yet it seemed somehow farfetched. There is a quite protracted history behind all this. I will make it brief.
There are a few questions that crossed your mind. Why was this item launched? Why did Tesla take the marketing route with a car company launching booze; it is indeed a very odd concept, but let’s get into it.
Firstly, take a look at their website; it looks awesome! The Tequila is out of this world, collectors will be in awe. Undoubtedly, I want one myself, but I do not live in the States, sadly. So I’m jealous of whoever gets one!
So why does this fantastic item exist again?
Elon Musk is known for pranking and playing mind games. Quite the trickster.
There was this joke done on April Fool’s back in 2018 that Tesla has gone bankrupt. Elon has posted a faux press release on Twitter and Instagram saying that Tesla went bankrupt on the 1st of April 2018. “Despite intense efforts to raise money including a last-ditch mass sale of Easter eggs, we are sad to report that Tesla has gone completely and totally bankrupt, so bankrupt you can’t believe it”. Furthermore, Elon was found passed out against a Tesla Model 3, with tequila bottles scattered around him, with “a track of dried tears still visible on his cheeks”. He carried a torn-up Tesla charger box, written on it in a marker the word “Bankwupt” with a “W”.
Naturally, this post boomed across social media platforms, and Tesla literally creating their very own Tequila 6 months later left people awe-struck!
Later on, Elon retweeted an article about that, saying that Teslaquila is coming soon, dot dot dot. He even shared a visual mock-up of a bottle and label design. So clearly, Tesla has been working on it from behind the scenes, and now Tesla’s freshest merchandise is Teslaquila.
If you notice, at the bottom of their website, it says “powered by Speakeasy”; I assume that this company is making Tequila on behalf of Tesla.
Why would Tesla be making alcohol?
We know that the genius Elon Musk is always doing intriguing things and sort of trying to prove to the world that he can do whatever he wants, and truth be told, he can! I mean look at SpaceX, Starlink, the Cybertruck, ATM, the Roadster, all the Tesla models. Genuinely, everything he’s done so far is stunning, and yet frankly, Tequila feels like a tad bit out of place. Then you start thinking about it.
Bear with me for a minute.
Tesla is the front runner in autonomous vehicles. Ergo, from a marketing standpoint, it’s a powerful endeavor to do it here. The last thing you’ll expect is an automotive company getting into alcohol; it sort of doesn’t add up or make sense. It’s simply that those two industries don’t go together. You are not allowed to drink and drive, right? Therefore, what is going on here really, I wonder?
Contemplate into the future. Shortly, substantially. We are not going to be driving ourselves, most possibly. Chances are you will be able to sit in your EC, sipping Teslaquila, the vehicle driving for you, and truth be told, I feel like this is the best marketing stunt for the future. Now Tesla spends neither money nor time on marketing, but imagine in the future watching a video where we are witnessing the best version of autonomous driving, and the person in the driver’s seat, chilling back and sipping Teslaquila?
If that doesn’t excite the world and take their full attention, I don’t know what will.
Now, this might also be a bit of a longshot, but if there is anybody who can pull it off and have a long-term strategy, with trolling, it’s Elon Musk, the prodigy.